Blunt + Tile Umbrella: Innovation or a Gimmick?

Throughout today's advances of technology, many great men have created impressive new technologies from new found discoveries to make living life easier. Others, however, rip off these ideas, and try to incorporate these new technologies into items of impractical daily use, all to make a quick buck in a society of wealth. Current technology, such as smart watches and Wi-fi cameras, try to accomplish something new to improve or extend the way society uses technology, but fails to do so. One especially is Blunt and Tile's smart umbrella. The umbrella is basically a uniquely designed umbrella, the typical spokes replaced with blunts to reduce wear and tear and prevent eyeballs being ripped out from the eyesockets of incoming strangers, with a bluetooth tracker attached to it. The bluetooth module works with a smartphone application so that, in the case one ever loses his umbrella, they can track it. There are two ways that the module helps the clumsy owner find their umbrella; if within a 15 to 30m radius of the location of the umbrella, the umbrella will emit a tune, or else the application will points its location out on a map. The two models equipped with Tile's module, Blunt's Metro XS and Classic, each cost $69 and $99 respectively with the app only available to apple users at this time. Clearly, this technology is quite impractical as who would ever buy a one hundred dollar umbrella if he lives in cold climates or places that rarely rain, or those who actually have time to get their lost umbrella. To see more about this overpriced gimmick, go to this link: http://www.gizmag.com/blunt-tile-bluetooth-trackable-smart-umbrella/34328/